After the war, production started up again in 1946 when the factory moved to Greenville, Ohio, to expand capacity. The factory was closed for the duration of World War II. KitchenAid mixers remained popular, and in the late 1930s, the factory would completely sell out its products each Christmas. In the 1920s, several other companies introduced similar mixers, and the Sunbeam Mixmaster became the most popular among consumers until the 1950s. The model "G" mixer, about half the weight of the "H-5" was released in August 1928.
The H-5 mixer was smaller and lighter than the C-10, and had a more manageable five-quart bowl. In 1922, KitchenAid introduced the H-5 mixer as its new home-use offering. The C-10 machine was also marketed heavily toward soda fountains and small commercial kitchens, and was also sold under the FountainAid and BakersAid model names. The difficulty in convincing retailers to take up the product, the company recruited a mostly female sales force, which sold the mixers door-to-door. Prototype models were given to the wives of factory executives, and the product was named when one stated "I don't care what you call it, but I know it's the best kitchen aid I've ever had!" They were initially marketed to the farmhouse kitchen and were available in hardware stores. The first machine to carry the KitchenAid name was the ten-quart C-10 model, introduced in 1918 and built at Hobart's Troy Metal Products subsidiary in Springfield, Ohio. A late 1980s promotional campaign on the back of an expansion by retailer Williams Sonoma saw brand awareness double in three years. The brand's stand mixers have changed little in design since, and attachments from the model "K" onwards are compatible with the modern machines.ĭishwashers were the second product line to be introduced, in 1949. The company faced competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model "K", the work of designer Egmont Arens.
The company was started in 1919 by The Hobart Manufacturing Company to produce stand mixers the "H-5" was the first model introduced. KitchenAid is an American home appliance brand owned by Whirlpool Corporation.
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